Privacy Policy

Effective Date: September 16, 2026
Last Updated: September 16, 2026

At Sniff Story, we value the trust you place in us when you browse our website, shop with us or share your information.

This Privacy Policy explains what personal information we collect, why we collect it, how we use and protect it, and the choices available to you.

Throughout this policy, “Sniff Story”, “we”, “us” and “our” refer to SNIFF STORY ATELIER, the entity that operates www.thesniffstory.com.

By using our website or services, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

Depending on how you interact with us, we may collect the following information:

Information you provide directly

This may include:

• Name
• Email address
• Phone number
• Billing and shipping address
• Account information
• Order and purchase details
• Information shared with our customer-care team
• Product preferences or wish-list information
• Reviews, feedback or other information you choose to share

Information collected automatically

When you visit our website, certain information may be collected automatically, such as:

• IP address
• Browser and device type
• Operating system
• Pages viewed
• Time spent on the website
• Referring pages or websites
• Website interactions
• Cookie and similar technology information

We only collect information that is reasonably necessary to operate our website, fulfil your orders, communicate with you and improve your experience.

2. Why We Use Your Information

We may use your personal information for purposes such as:

We may also use information to:

• process and fulfil orders;
• manage cancellations, returns and refunds;
• improve our website and services;
• understand how customers interact with our website;
• prevent fraud, misuse or security incidents;
• maintain business and transaction records;
• meet applicable legal, tax and regulatory requirements.

3. Consent

Where we rely on your consent, we will use your personal information only for the purpose communicated to you when that consent is requested.

For example, if you choose to subscribe to marketing emails or messages, your contact information may be used to send you updates about products, launches, offers or other news from Sniff Story.

You may withdraw your consent at any time using the unsubscribe option provided in our communications or by contacting us.

Withdrawing consent will not affect processing that has already lawfully taken place or information that we are required to retain for legal or contractual reasons.

4. Orders and Payments

When you place an order, we use the information you provide to process the purchase, arrange delivery, communicate order updates and provide customer support.

Payments may be processed through authorised third-party payment gateways.

We do not intend to store complete card numbers, CVV details, internet-banking passwords or similar sensitive payment credentials on our own systems. Payment providers process such information according to their own privacy and security practices.

5. Cookies and Similar Technologies

We may use cookies and similar technologies to help our website function properly and understand how it is being used.

These technologies may support:

• Essential functions: Such as shopping carts, login sessions and basic website functionality.
• Preferences: Such as remembering choices you make while using the website.
• Analytics: Helping us understand traffic, page performance and how visitors navigate the website.
• Advertising and marketing: Where applicable, helping us understand campaign performance or show more relevant communication.

You can manage cookies through your browser settings and, where available, through the cookie-preference controls on our website.

Disabling certain cookies may affect some website features.

6. Marketing Communications

If you choose to hear from us, we may send you updates about:

• new fragrances;
• product launches;
• offers and promotions;
• curated collections;
• gifting edits;
• brand news.

You can opt out of promotional communication at any time.

Please note that even if you unsubscribe from marketing messages, we may still send necessary transactional communication related to orders, payments, deliveries, returns or your account.

7. When We Share Information

We do not sell your personal information for monetary consideration.

However, running an ecommerce business requires us to work with trusted service providers.

We may share relevant information with categories of partners such as:

• payment providers;
• courier and logistics partners;
• ecommerce and website-hosting providers;
• technology and cloud-service providers;
• customer-support and CRM providers;
• analytics providers;
• communication and marketing platforms;
• professional advisers;
• authorities where disclosure is legally required.

We share only the information reasonably required for the relevant service or legitimate business purpose.

These providers may process information according to their own privacy policies and contractual obligations.

8. International Processing and Storage

Some of our technology or service providers may operate systems or infrastructure outside India.

As a result, personal information may, where permitted under applicable law, be processed or stored in another country.

Where such processing occurs, we take reasonable steps to work with service providers that maintain appropriate privacy and security safeguards.

9. How Long We Keep Your Information

We do not intend to keep personal information indefinitely.

Information is retained for as long as reasonably necessary to:

• fulfil the purpose for which it was collected;
• maintain order and transaction records;
• provide customer service;
• meet tax, accounting or legal requirements;
• prevent fraud or resolve disputes;
• protect our legitimate business interests.

Different types of information may therefore be kept for different periods.

Where information is no longer required, we may securely delete or anonymise it, subject to applicable law.

10. How We Protect Your Information

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

Depending on the systems involved, these measures may include:

• controlled access to information;
• secure systems and hosting;
• authentication controls;
• security monitoring;
• appropriate backups;
• access restrictions for employees and service providers.

However, no website, transmission method or electronic storage system can be guaranteed to be completely secure.

We therefore cannot promise absolute security, but we take reasonable steps to protect the information entrusted to us.

11. Data Breaches

If we become aware of a personal-data breach, we will assess the incident and take appropriate steps to contain and address it.

Where required under applicable law, we may also notify affected individuals and/or the relevant authority.

12. Your Privacy Choices and Rights

Subject to applicable law, you may contact us to request:

• access to personal information we hold about you;
• correction of inaccurate information;
• completion or updating of information;
• deletion of eligible personal information;
• withdrawal of consent;
• information about how your data is being used;
• details of relevant third-party processing, where applicable;
• resolution of a privacy-related grievance.

Where applicable under law, you may also nominate another individual to exercise certain rights on your behalf in circumstances such as death or incapacity.

Some requests may be subject to identity verification or legal retention requirements.

To make a request, contact us at: privacy@thesniffstory.com

We will review your request and respond in accordance with applicable law.

13. Children’s Privacy

Sniff Story is primarily intended for adult customers.

We do not knowingly seek to collect personal information from children.

Where the processing of a child’s personal information requires parental or guardian consent under applicable law, we will take reasonable steps to obtain the necessary consent.

If you believe that a child has provided personal information to us without appropriate permission, please contact us so that we can review the matter.

14. Third-Party Links

Our website may contain links to external websites, payment services, social platforms or other third-party services.

Once you leave Sniff Story website, those services are governed by their own privacy practices.

We are not responsible for the privacy policies or data-handling practices of third-party websites, and we encourage you to review their policies before providing personal information.

15. Social Media and Third-Party Platforms

If you interact with Sniff Story through platforms such as social media, messaging platforms or other third-party services, those platforms may independently collect information about you.

Information you share directly with us through those platforms may be used to respond to your query or provide the service you requested.

Your use of those platforms remains subject to their respective privacy policies.

16. Business Transfers

If Sniff Story or the business operating it is reorganised, merged, acquired, sold or transferred, personal information may form part of the relevant business assets, subject to applicable law.

Where required, appropriate steps will be taken to protect personal information during such a transition.

17. Changes to This Privacy Policy

Our services, technology and legal obligations may change over time.

We may therefore update this Privacy Policy periodically.

Any revised version will be published on this page with an updated Last Updated date.

If a material change affects the way we use your information or requires fresh consent under applicable law, we will take appropriate steps to notify you or obtain that consent.

18. Questions, Requests and Grievances

If you have a question about this Privacy Policy, want to exercise a privacy right, or have a concern about how your information has been handled, please contact us.

Sniff Story
Legal Entity: SNIFF STORY ATELIER.
Registered Address: Atelier 04, The Grand Palais, Galleria Royale, Mumbai 400001.
Email: privacy@thesniffstory.com
Website: https://www.thesniffstory.com/

Grievance Officer

Designation: Grievance Officer
Email: privacy@thesniffstory.com
Address: Atelier 04, The Grand Palais, Galleria Royale, Mumbai 400001.

We will acknowledge and review complaints and privacy requests within a reasonable period and respond in accordance with applicable legal requirements.

19. Governing Law

This Privacy Policy and our handling of personal information are subject to applicable laws of India.

Nothing in this Privacy Policy is intended to limit any privacy or data-protection rights available to you under applicable law.